Lee Jong-suk’s unstoppable popularity! Becomes the face of LOCK&LOCK in Southeast Asia

 

Lee Jong-suk’s unstoppable popularity! Becomes the face of LOCK&LOCK in Southeast Asia

Actor Lee Jong-suk was chosen as the promotional model of ‘LOCK&LOCK’ in Southeast Asian countries, following Korea and China.

New hallyu(Korean wave) megastar, Lee has been decided to become the face of global corporation LOCK&LOCK in Taiwan, Indonesia and Vietnam as well, proving his selling power.

As LOCK&LOCK is implementing an aggressive marketing strategy by entering foreign markets such as China, Vietnam and Indonesia, it is seeking to expand its consumer group by having Lee Jong-suk as the promotional model.

In addition, Lee Jong-suk has become a renowned celebrity in Taiwan especially, with his television series ‘I Hear Your Voice’ and ‘Doctor Stranger’. He also has his recent ‘Pinocchio’ on standby to air.

“Following China and Korea, we are expecting to make a high advertising impact in Southeast Asian countries as well,” said Kim Sung-tae, vice president of LOCK&LOCK. “We have come to a decision that Lee Jong-suk’s image matches well with our brand, which is getting a good response from high-class female customers especially based on our premium strategy,” he said.

LOCK&LOCK’s commercial, ‘Love Horoscopes’ featuring Lee Jong-suk has marked 6.2 million views just in two months, drawing huge attention. In the commercial, Lee Jong-suk presents stories of 12 love horoscopes, showing off his romantic and sweet charms, which has reported an increase in sales of ‘Lee Jong-suk Tumbers’.

‘Love Horoscopes’ features 12 zodiac signs and visualizes each sign’s love story and relationship type.

GET IT K Han Jihee, Photography by LOCK&LOCK Inc., English Translation by Veronica Choi

Source: Getitk