'Pinocchio' sells the distribution rights to China for record price

The SBS drama “Pinocchio” starring popular actors Lee Jong-suk and Park Shin-hye sold its distribution rights to China’s largest video portal site Youku Tudou.

“The drama has sold its distribution rights to the Chinese site for $280,000 per episode and is receiving attention overseas beside
China as well,” a spokesperson of the drama was quoted as saying.

The amount hit the all-time high among exported Korean dramas, exceeding the past record of $200,000 paid for “My Lovely Girl.”

The number is eight times higher than that of “My Love from The Star,” which was sold for $35,000 per episode.

“Pinocchio” is also gaining in popularity in China, topping the most searched keyword on Internet portal sites.

According to local reports, the unique and interesting plot with popular actors seem to be the secret of its success.

The rom-com drama airs every Wednesday and Thursday at 10 p.m. on SBS.

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And Lee Jong Suk's recent statements have done little to discourage fans from daydreaming about the relationship the actors might have in real life. The sincere way they complimented each other at the drama's recent press conference has fans drawing hearts around the stars' names.

Apparently they really enjoy working together. When asked about his co-star, Lee Jong Suk said, "She is lovely.Really"

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Script readings have started for the upcoming drama "Pinocchio" and already one thing is certain. Park Shin Hye and Lee Jong Suk look great together. These two stars look good next to just about any co-star but they really suit each other and they have the same kind of winning smile and sweet charisma.

They previously modeled together and now make a photogenic drama couple.

The script reading for the drama about rookie reporters took place at the SBS Ilsan Productions Center.